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Superstar Business: How to Shine in Your Business with Michelle Villalobos
Superstar Business: How to Shine in Your Business with Michelle Villalobos
In this inspiring episode of the Be Create Inspire podcast, I had the privilege of hosting Michelle Villalobos, the brilliant mind behind Superstar Activator. Michelle is a powerhouse in guiding entrepreneurs to align their lives and businesses with their authentic selves, creating energy-rich, profitable, and impactful endeavors.
The Power of Alignment
Michelle emphasizes the importance of alignment—connecting with who you truly are. Her journey of self-discovery is a testament to the transformative power of stepping into your authentic self.
“When we align with our truest values and purpose, everything begins to flow with greater ease and impact.” – Michelle Villalobos
The Model
The “Superstar Model” is built on a five-pointed star that represents essential elements for success:
1.Purpose: A guiding force bigger than oneself.
2.Energy: Vital life force gained through mindful self-care and wellness.
3.Values: Grounding in what truly matters.
4.Healing: Resolving past wounds to create space for growth.
5.Vision: A compelling future that inspires action.
Building a Business That Aligns With You
Her journey of transitioning from a time-for-money model to a scalable business structure is so clear in this interview. She detailed her “front-end, breakthrough, big backend” system:
•Front-End: Marketing strategies like YouTube videos, speaking engagements, and networking to attract potential clients.
•Breakthrough: High-impact events, such as three-day retreats, designed to deliver immediate value.
•Big Backend: Year-long programs offering deeper transformation and long-term growth.
Her focus on sustainable, value-driven business models is a game-changer for entrepreneurs looking to create a meaningful impact while building financial stability.
Personal Reflection: Full Circle Moments
Michelle’s impact on my life has been profound. From attending her workshops and using my wedding savings to join her program, to transforming my yoga business into a thriving enterprise, her teachings have been pivotal. She saw the potential in me before I fully embraced it myself, and her mentorship was a catalyst for my growth.
Key Takeaways for Entrepreneurs
Superstar Business advice for budding entrepreneurs is clear:
•Believe in Your Offer: Confidence in your value proposition attracts clients and creates trust.
•Commit to the Long Game: Success doesn’t happen overnight; persistence and learning from failures are essential.
•Lead Yourself First: Before leading others, embody the change you wish to create in your own life.
Watch and Learn
Michelle’s insights are a treasure trove for anyone looking to shine in their business. Watch the full episode here, and follow Michelle on Instagram at @superstaractivator
Creating a Powerful & Engaged Community
Creating a Powerful & Engaged Community: Insights from Nicole Mastrangelo
You don’t need a massive budget or a sprawling online presence to build something impactful. What you do need is clarity, focus, and a willingness to truly connect.
In this inspiring conversation with Nicole Mastrangelo, co-leader of The Daily Drip, we dive into what it takes to create a community that thrives—not just as a business but as an ecosystem that supports growth, trust, and connection.
Nicole shares her journey of transforming The Daily Drip from a small South Florida initiative into a thriving platform serving thousands of professional women. This wasn’t a story of endless ad budgets or viral hacks—it was about knowing their niche, focusing on quality over quantity, and leading with purpose.
Watch The Video
Listen to The Episode
Key Takeaways for Your Own Community Building
1. Be Specific to Stand Out
Nicole and her team chose to focus on professional women in South Florida—a niche so targeted that it became their greatest strength. Instead of trying to appeal to everyone, they honed in on serving their local community with resources and content tailored to their exact needs.
How you can apply this: Narrow down your audience to create a deeper connection and stand out in a crowded market.
2. Relationships Drive Growth
Through meaningful connections and by showcasing local thought leaders, The Daily Drip didn’t just grow—it flourished. The organic nature of their growth came from their contributors’ networks and authentic content that resonated deeply with their audience.
How you can apply this: Tap into the power of collaboration by involving others in your community. Let their stories and networks expand your reach.
3. Start Conversations, Not Campaigns
As Nicole explained, their growth has been entirely organic—no ads, no boosted posts. The Daily Drip focused on delivering content that sparked real conversations, both online and offline.
How you can apply this: Focus on creating value and fostering dialogue rather than relying solely on promotional tactics.
A Real Win: The Daily Drip in Action
With over 4,000 subscribers and an email open rate of 60%—far above the industry average—The Daily Drip is proof that the quality of your audience matters more than its size. Their laser focus on community has led to partnerships with sponsors like TD Bank and Nova Southeastern University, proving that specificity can yield significant results.
Nicole’s story reminds us that building a community isn’t just about business; it’s about creating an experience—one where members feel seen, valued, and connected.
What About You?
If you’re dreaming of creating your own engaged community or scaling your business, take a moment to reflect:
•Who is your ideal audience?
•How can you deliver something valuable and unique to them?
•What small steps can you take today to connect with them meaningfully?
Catch the Replay
Get inspired and dive deeper into Nicole’s journey by watching the full episode of “Creating a Powerful & Engaged Community” here on YouTube.
Now It’s Your Turn:
What’s one action you can take to start building your community today? Share your thoughts in the comments below—your story might be the inspiration someone else needs to take action.
Together, we can create the lives we love and inspire the world around us.
With gratitude,
Arianne Om
Are Marketing Agencies Worth The Investment?
How to overcome burnout and stay motivated
Why Content Marketing Works to Grow Your Business
Why Content Marketing Works to Grow Your Business
Welcome to the fast moving world of content marketing that maybe seems a bit out of your grasp sometimes. You might be wondering what this term is and why it matters to you? You’re in the right place with this article as I’ll break down why content marketing is one key tool that should be implemented in your client acquisition and retention process pretty much immediately.
Let’s go over why content is essential nowadays for business owners. First of all, the landscape of marketing and advertising has changed drastically over the last decade where more eyes are on cell phones vs TV’s and where social media apps sway our buying decisions. So it’s essential that businesses have a strong social media presence in order to connect to their potential and existing customers.
Technology is moving so fast and making it so easy to create right at your fingertips! But, which apps are the best? Which ones are easy to use if you’re not techy and which really do what you need at that moment? Especially if you’re creating content you’ll want apps and software that either save you time, money or a headache!
What is Content Marketing?
For many business owners, the best way to connect to their audience is through teaching, giving value and creating a trust bridge towards a purchase. This can be done through valuable content, whether it’s a longer video or a shorter reel, it helps create an affinity with your audience so when you release a product or a new service, they know you are a trusted source of information and problem solution.
By the Oxford dictionary the definition of content marketing is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
Why Is Content Marketing So Important?
If you want your company to thrive in today’s landscape and have a leading edge, you want to start some sort of content marketing strategies right away.
You can:
- Increase your sales
- Loyal customer base
- Cost savings
- Increased lifetime customer value
Content marketing helps your customer not feel like they’re being sold to, but instead be supported through their buying decision. No one wants to feel like they’re getting bombarded with “buy buy buy” as it pushes them away. It’s actually a brain function that moves people into safety and retreat mode and can kill a sale right away!
So what providing useful, valuable, interesting and compelling content does is helps to create a bond between your customer and your brand that helps disarm the run away mode and establish trust.
There’s a fine line between content and advertising that can confuse people. Content delivers value! Plain and simple. It could be informational value or even entertainment value. This is why Instagram reels and TikTok are the hits right now. Many companies combine the information and entertainment to teach while building that trust factor!
Basically one rule of thumb you can count on is to give away content that people would pay for, and the more you give, the more perceived value you get and the more like and trust factors you build.
Types of Content
Website: Your website can be a hub for where you can write blogs that are chock full of value. Your website should connect with the reader and provide opportunities to learn, understand and also connect. Remember, marketing is your chance to solve a problem that addresses a pain point to which you are the solution. Making your website be a content hub where your audience is heard and seen vs a ton of facts can be a perfect way to establish a better relationship. Also, when you’re focused on content you improve your SEO ratings!
YouTube: The world’s #2 search engine is a perfect place to show off what you know! Creating valuable content on YouTube consistently is a strategy as people go there to look for things they need to learn. It is also time consuming so make sure it’s something you want to start and continue doing. I teach people about content repurposing all the time, and usually I have them start with long form content (a longer video) which can be reused, chopped up and shared.
Social Media: Having a solid social media strategy can help a brand stand out in today’s landscape. The top social media platforms right now are Facebook, Instagram, TikTok, LinkedIn, Snapchat and Pinterest. Having a solid plan to share your content on all of these platforms to reach a wider audience can help your visibility grow. Remember most people consume hours of social media daily!
Infographics: These are long form graphics that have valuable information. These can be carousels on an Instagram feed, a blog post on your website, or even a graphic on a YouTube video. These can include statistics, step by step, guides and a combination of all.
Podcasts: Did you know that According to The Infinite Dial 2021, US weekly podcast listeners averaged eight podcasts in the last week. Only 11% of US podcast listeners older than 12 listened to only one podcast in the last week. Most (21%) listened to about five, while 19% listened to anything from six to 10 podcasts per week. This is a great platform to get right into the ears of a receptive audience.
How to Start Content Marketing
Gary Vaynerchuk said something so valuable once that shifted how I create content “Don’t Create Content, Document Your Process!”
Creating new content all the time is exhausting and not really most time effective, so what you want to do is document your process as you work through projects, or do behind the scenes or even just explain the why behind what you do. Most importantly, content marketing helps you be seen and understood.
People want to connect with a person vs a brand and thus why brands such as Nike use spokespeople to showcase their products.
It might not feel natural to start making videos or showing up consistently on social media, but trust me once you create a strategy, get some coaching and start implementing, it will feel easier.
It’s also priming your potential customers to an easier purchase and almost crushing their objections before they get to the buy. It makes the runway shorter and why companies see a huge return on their marketing.
Essential Tools
In today’s landscape there are so many softwares and tools to help you stand out as a brand. These are my daily suggested essential tools that you need in order to create great content that can show you off as the expert, so you can help your potential clients get the results they’re in need of.
In this blog, you’re going to learn exactly what these tools are, how to use them, and why they help maximize your time so you don’t get sucked into tech land.
Tool #1: The Voice Memo App
You don’t have to be sitting in front of your computer if you have a great idea – you can whip out your phone! It’s free, it’s easy to use and it helps you capture moments when you’re not at the computer.
Any time you have thoughts that you haven’t had the chance to write down, grab the voice memo app and record exactly what it is.
If you received a download during meditation, or if you had a meaningful conversation that sparked an idea – don’t forget the value of this resource in your pocket.
The second way you can use your voice memo app is to get professional audio while you’re recording a video.
This is a little-known hack that can improve the audio quality of your videos and even help you to repurpose your content into a podcast! You can even record your next book as a dictation and then transcribe it.
The voice memo is a resource most people underestimate!
Tool #2: The InShot App
Use this app to edit your videos in a super easy way and on the go.
InShot has made editing videos for different platforms extremely easy. From cutting clips, trimming, editing sound, adding music, text and stickers and even making your own videos, this app is very handy and user friendly.
There’s many video editing apps out there, and I’ve tried several and InShot is still my favorite. It’s $14.99 per year, making it a low priced app that’s easy to use immediately.
It doesn’t do advanced editing techniques like splitting the screen or adding custom graphics, but you’ll edit a video in minutes.
Tool #3: Later
This is the app I use for scheduling on social media that saves me hours.
This helps you to not feel like you’re constantly in the hustle and bustle of social media, and you can feel at ease about your content for the week so you can focus on engaging with people on social media more.
Later is a leader in the industry for scheduling as they have been one of the initial softwares to do this type of work. It saves you a ton of time by pre scheduling your feed posts and stories. It also has an information full blog to help you navigate the ever changing landscape of social media.
Tool #4: Canva
This is hands-down the best tool for creating the graphics you need for your social media, branding materials, client materials, freebies, video editing, and so much more. Canva has the ability to make anyone a graphic designer.
With pre-made templates for just about anything, Canva helps you stand out as a brand in minutes. It has grown extensively as a graphic editing platform where you can even edit videos, create presentations, websites and printed materials. One of my favorite tools is the background remover which with one click allows you to position a photo anywhere on a canvas and create really dynamic graphics!
As a business owner, Canva can be one of the most useful tools in your deck and at a low price that ranges from $10-$14 a month, it really can’t be beat.
Tool #5: A CRM that brings it all together and helps you focus on sales!
Now that you know how to use tools to generate content, you can’t forget that you also need to find a provider for your landing page creation, email sending, and customer relationship management.
My tool of choice is HighLevel. With this system, I can build my landing pages, send emails, SMS messages, and even create pipelines for my potential leads all in one place from email marketing to building funnels and having a snapshot of client acquisition and your potential monthly revenue.
It’s one of the most robust tools out there that helps you organize your business, have stunning landing pages to help you sell your programs and services.
Click here to start your free trial to the best software out there!
All in all, the tools you are using for your business mean nothing if you don’t have a strategy in place for executing on them in a thoughtful way. Make sure you have daily accountability towards your execution of your strategy so you can achieve meaningful goals for yourself and your business.
I’ve been marketing for years and once I began applying a strategic content marketing bringing clients in has never been more fun and makes me feel like I give in order to receive! Get started with your authentic marketing systems today!
xox,
Arianne
The #1 Thing All Wellness Entrepreneurs Want In Business
I want to take you through a journey of how to grow your business in a way that is aligned to your soul and creates a bigger impact in the world, but also gets you the most consistent revenue streams (so you can run this business for longer without burnout!).
The most important revenue stream for a wellness entrepreneur is…
Monthly recurring revenue!
And why do you ask? Because it creates a consistency in the income that you earn, and also a sense of security that ignite the foundation in your first chakra.
So let’s talk about three different forms of monthly recurring revenue…
One: Memberships
If you own a yoga studio or you are part of a gym, you know that when somebody creates or signs a membership, you’re like, “Yay, they’re committed,” right? They want to be part of your business day in, day out for months to come.
The beauty of a membership is first of all, that commitment part. Second of all, it’s also the fact that you are getting this predictable income.
Now, a membership can come in all sorts of different ways. Think of all the different memberships that you’re part of. Think Amazon, Netflix, your Yoga studio, your gym, and if you can think of more, put them down in the comments below. You can have a broad range of membership types for your different service offerings.
Two: Pre-selling Packages
You want to have your membership-based something and you might consider having a longer high-end package that has a higher price point, and that if people are doing payment plans, the payment plan is a little bit more expensive than if they were to pay in full.
Now you can sell maybe a four-month or a six-month or a year-long coaching, wellness, yoga, insert your specialty here, package. There’s a difference between a membership because in a membership, what people are getting is just auto renew, right? Versus a monthly payment plan.
Three: Passive Income
And that might be, for example, if you’re part of a network marketing. I’m part of doTERRA. You can create a steady stream of income that is based on monthly orders from customers. It’s not a membership, but you are creating a potential monthly recurring revenue based on volume of sales.
I know that network marketing is a little bit different than our traditional business models, but it’s still worthy to mention because it’s growing. It’s very attractive to a lot of us in the wellness space because we can promote products that we believe in. Don’t take it lightly that you can make a good living from it, but you do have to work your butt off like all businesses.
Now, these three monthly recurring revenue streams of income to me are like the golden nugget at the end of the rainbow or the pot of gold at the end of the rainbow. There’s different ways that you can create memberships that are product based, that are service-based, and the different price points. Connect to your strengths.
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Why You and Your Biz Are Like Happy Eggs
Why are you and your biz like happy eggs?
This might sound like a strange title I know.
Well, I’m an egg snob and if my eggs don’t have bright orange yolks, I’m not eating them. It actually reminds me of an episode of Portlandia where they went out to eat and asked the waiter if the chicken they ordered was organic. If it was free range. If it had lots of sunlight. What it’s name was and if it had friends. (Pretty funny episode if you ask me).
Well, I’m the same with my products and things I invest it. I only want top notch food for my family and myself and rather spend a couple extra dollars on that knowing I’m also supporting small farmers in the process.
I do the same with my water, my clothes and anything else I spend my money on. Quality always beats quantity and knowing there’s good energy behind it is even more important!
Why is this blog then about Happy Eggs when I’m a business coach?
VALUE. Plain and simple. Your value and how you price yourself to be more exact.
Did you know most holistic entrepreneurs have a tendency to underprice themselves by 10-15%?
In this (our) industry there is a stigma around money and asking for your worth. In my book, The Abundant Yogi I talk about this exact thing in more detail, but to get an idea we have been used to providing discounts and lowering our rates due to covid almost instantly.
Why lowering your rates is a bad idea
First of all let’s talk about perceived value and what it means in the world of commerce. When something FEELS more expensive and is presented that way, you automatically get the essence that it’s more valuable.
Think Happy Eggs vs plain old eggs. Simply the packaging and the promise was good enough to charge $1 more than regular eggs, and if you’ve ever heard my presentation about pricing then you know $1 based on a volume based business can turn into $$$$$$!!!
Now do some quick math for yourself – if you lower your rates or on the flip side don’t raise your prices (ever!), you’re basically digging a hole for yourself that will be harder to dig out of. For example, it’s easier to give someone a discount vs raising your price right?
Let’s say I’m an acupuncturist and my rates have been $100 a session for the last 3 years and then because of covid I dropped them by $10, it’s going to be harder to raise my price back to $100 since now people think my rates are $90. Instead what I could’ve done, is given a 10% off and kept my prices the same.
On another note I’ve seen plenty of businesses raise their prices in the last 6 months or add a covid tax of 99 cents!
So STOP lowering your value and your prices.
What does this all mean for you as a Happy Egg?
You want to create a value 3 ways.
- Your experience, wisdom and time. You want to make sure you show that you’re the best at what you do and price according to all the trainings and experience you have under your belt.
- The perceived value of your brand and message. Yup.
You want to show up as a professional and deliver that initial VA VA VOOM feeling when someone opens your website, your social media or anything outward facing. - Making sure your offerings have that added value that goes beyond time. For example, my client Chloe did a 3 week breath course and charged more because she created an irresistible value stack that really (not pretend like many people do) gave over $150 worth of products and services.
Can I side note for a second? This is why ALL my clients create some sort of an online product that can be sold as a stand alone OR can be added as a BONUS on their programs!!!
Why should you apply this info right now?
2021 is your year to create and radiate. It’s vital the offerings you create and put out there show off your bad-assery. You deserve to make back all the money you’ve spent in growing your knowledge and wisdom and your diligent service to help others heal and feel better.
Go over your pricing and get it out there with pride and knowing fully you will deliver 110% of what people pay for. And if you haven’t gotten a chance to get your business planning 15 minute discover call – let’s do it!! 2021 waits for no one.
www.calendly.com/ariom/discover
Hugs + Love,
Arianne
Lessons From The Yoga Mat
The Magical Yoga Mat
Every-time I step on my yoga mat I learn something new. Whether it is a lesson from a teaching by my gurus or an internal realization. Today’s lesson sparked a HUGE aha.
I was practicing with Richard Freeman, an Ashtanga Yoga teacher with knowledge beyond the asana that relates to energetic qualities.
He said something that struck me and verified my purpose as a health and wealth ambassador. The word vinyasa which we use often in our classes is “a sequence to which we put order that creates the opportunity to hold space”. He said that it is an “offering that has internal and external qualities”.
Of course my creative mind grabbed my notebook at that moment and drew a chart with 2 columns – and I invite you to do this with me. And maybe sit on your yoga mat and do this so you can connect with the energy you’ve offered on your mat throughout your life as a yogi.
Internal + External Qualities
Create a column with the world internal qualities and write down all your internal gifts – the qualities that make you, you. The good and the awesome and then the ones which keep you stuck or paralyzed.
For example in this column you would write your strengths, gifts and values.
I wrote:
- Creative
- Quick
- Smart
- Energetic
- Supportive
- Courageous
- Fearful
- Analytic
Then write the external qualities. More of the physical and tangible ones.
For example I wrote:
- My smile
- Strong body
- Flexible
- Great hair
- Painful left hip
- Carpal tunnel
I ask you to write to good and the things to be improved (notice I didn’t write the word bad or negative) so that you can create balance and have something to look forward to working on.
Why Yoga Is So Important In This Transformation
The practice of yoga, the vinyasa aspect of it, is designed to do create a sequence in which your actions lead you to transformation. Your yoga mat is a placeholder for the offerings you give the practice. Everytime you step on the mat, you leave parts of you that are holding you back from attaining goals and partaking in that samsara (the birth and rebirth of the soul in sanskrit).
In my teachings, both as a yoga teacher and business coach, I focus on this transformation as the core of the movement from your current reality to the next aspect of you. It’s the constant evolution which moves you closer to the 8th limb of Patanjali’s Ashtanga Yoga system, which is enlightenment.
What Your Yoga Mat Teaches You
I leave you with this invitation – everytime you step on your yoga mat, decide what your offering is. What are you leaving on the mat and what are you receiving. What lessons do the poses, the breath and the focus or dristi, teach you.
This is awareness that you’ll take off your mat and into your daily practice. It’s what is called mindfulness and can weave into everything you do.
I invite you to explore the asana beyond the physical pose and find those internal qualities that shift, bend and grow.
Write me back and let me know what you explored and what aha moments happened that created more space and freedom in your body, mind and soul.
See you soon!
Increased Income – Yes Please!
Yay For Increased Income!
It wasn’t too long ago when I believed payroll was only for “successful people”. For those who were making “real money”.
Side note: Can you see where none of the above statements even make sense?
These were all illusions I had set up because of comparisons to others who I assumed made so much more money than I, who were living more grandiose and who obviously could afford to pay themselves a salary.
I thought, keep all the money in my business account and pay myself as little as possible JUST IN CASE.
Just in case what? What was I setting myself up for? Failure?
So here let’s all say “Yes Please!” to increased income.
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The Reality
Here’s the deal. Now that you and I are professional adults as I like to call it, this is why and how I tripled my salary in just a few short months.
- I wanted to settle down and buy a house
- I wanted to start investing my money into other things
- I asked the “successful people” what they did
Big realization was that I was limiting myself massively on item 1 because no one would lend me money since I earned “so little”. I was also telling the universe that I didn’t need to earn a lot of money because I lived simply. I also wasn’t building up my credit or giving myself cushion to start an IRA, invest or do anything else with my money. It is all about increased income and opening the doors for it to flow in from clients into your business and from your business into your life.
I created an abundance mantra for you:
The Result
I decided to triple my payroll salary and see what happened. Let me tell you – magic. I realized I was scared in the beginning but once I started the 3x everything fell into place. The fear left because I welcomed more clients into my life and saw more abundance via income to support the pay increase. Also I was able to get a better loan for my home which SAVED me money in the long run and started a chunkier savings account that made money FOR me as well as an IRA for my retirement.
I also felt PROUD of myself for not thinking small and limiting myself. Once I committed to saying – money generates more money I was able to feel really abundant and help my clients from a place of growth vs limits.
The Challenge
Here’s my ask of you- notice how much you pay yourself monthly – is it worth your value? Is is just enough or is it party time in your bank? Do you leave all your money in your business account just in case you need to cover expenses or can you trust yourself and the universe to be bigger and more affluent? Can you commit to 2x your salary or even more? And with this extra income, can you commit to sharing it via a donation (whether big or small) or even crazier, treat yourself to something nice?
Let’s all increase our worth and increase our salaries to show 2020 who’s in charge – the ever expansive universe who wants us to be ever expansive and abundant!
Also this is an invite to jump on a strategy session with me if you want to invite growth in life and biz – SCHEDULE YOUR CALL HERE (usually $297) for $97.
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